HISTORY

1984

• The brand is born.

1985

• JP Chenet is initially produced in two varietal versions:
  Cabernet Sauvignon Vin de Pays d’Oc and Blanc de Blancs Vin de Pays des Côtes de Gascogne.

1987

• Bolstered by its immediate success, the range is extended with a sweet white, Vin de Pays des Côtes de Thau, and a rosé Cinsault, Vin de Pays d’Oc.

1991

• J.P. Chenet’s boldness is congratulated when the brand wins the Oscar de l’Emballage, and the Verre Avenir Award.

1992

• Brand sales top 400,000 9-litre cases.

1994

• To meet consumption habits in different countries, the brand produces other formats: the 25cl-bottle is launched.
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1996

• J.P. Chenet reinforces its image from the perspective of quality by adding two more high-end products to its range, both barrel-matured: a Merlot-Cabernet and a Chardonnay.

2000

• Launch of the 3-litre Bag In Box.

2004

• Brand sales top 7.4 million 9-litre cases.
  J.P. Chenet launches a range of sparkling wines in 750ml and 200ml volumes.

2005

• To keep up with the changing market, the brand revamps its packaging for its 750ml and 250ml ranges.
  Across the wine range, the Joséphine bottle is stamped with an eye-catching effigy of the brand.

2008

• As trend-aware as ever, the packaging is revamped across the range.
  Advertising operation launched in France.
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2009

• New website launched: www.jpchenet.com