OUR INNOVATION POLICY
J.P. Chenet’s success is not the fruit of chance, but closely tied to the brand’s capacity to innovate.
Since its launch in 1984, the brand has strived to distinguish itself from the traditional image of French wine and adapted its offering to the needs of consumers well before the emergence of the “French paradox”. Above all the watchword of our innovation policy is to continually adapt and even anticipate market changes and renew year after year while never ignoring the fruits of our experience.
Our innovation centres on three key areas:
Products
J.P. Chenet adapts to the specific requirements (e.g. culture, tastes, regulations) of each country where it is sold.
Example :
- The development of a range of sweet wines for Eastern European countries, the Polish being particularly fond of wines with a sugar content between 30 and 50 g per litre.
- Offering 4 varieties that are especially popular in France: Cabernet-Syrah, Merlot, le Colombard-Ugni Blanc and Cinsault-Grenache.
Packaging
J.P. Chenet has never rested its laurels on its emblematic bottle. The brand has continued to innovate in the areas of packaging and bottle design. One of the first to use the Bag-in-Box, J.P. Chenet is now dedicated to helping the environment with the introduction of alternative formats to glass: the PET and the Isipack.
In January 2009, we launched a Merlot and a Chardonnay in the UK in 50cl Isipack formats.
Consumption habits
J.P. Chenet endeavours to take wine beyond the associated formal codes. We attempt to guide the consumer along the shelves and propose new moments to enjoy wine. We encourage consumers to forget their preconceived notions. Our aim is to educate the consumer.
You can drink red as an aperitif.
You can enjoy white wines with cheese.
What’s more, we ensure that every opportunity to enjoy wine is accompanied with suitable packaging by adding new formats to our ranges every year.
