VALUES & PHILOSOPHY

In 1984, the GCF group launched a uniquely-positioned wine. The idea was to stand out on a market that was overly-traditional and nervous about self-promotion. With business sense and artistic flare, Joseph Helfrich designed a bottle that was revolutionary: baptized Joséphine, the bottle boasted original curves, a tilted neck and a generous body. It represented a major challenge at the time and called for the construction of a special bottling line.

Inspired by New World wines, J.P. Chenet focused its advertising on the grape. It first appealed to the German market before being exported to the Netherlands and Scandinavia. The ever-popular wine fast became a brand synonymous with pleasure and hospitality. The wine adopted two-grape blends to meet growing demand. The Cabernet-Syrah made its debut and is still the brand’s biggest-seller today.

The success of our brand is closely tied to our capacity for innovation. We were the forerunners of French-style “world wine” and thanks to the men and women at J.P. Chenet, the brand is now one of the eight top wine brands worldwide. In the 160 countries where it is sold, J.P. Chenet drives the image of a French wine that is modern and adapted to the habits and customs of its markets.

To safeguard the future and quality of our wines, we establish partnerships with wine cooperatives. Working together, we develop a style before the harvest period in order to ensure consistency year in year out.
J.P. Chenet can thus guarantee traceability from the vine stock!